For this health application project brief, I had to follow brand guidelines- to use the color orange.
I’m going to start off by saying orange is a color I don’t have much experience working with.
It’s a great color that expresses warmth and positivity and reminds me of the sun. But, it’s also a color that can feel too overwhelming if used too much.
The image above was my final mockup, displaying my vision for the brand. It took LOTS of trial and error to get to this point.
To give you a better idea, below is the mood board…
Branding pro-tips: a story admiring the brand “Tatcha”
I recently discovered this brand (a little late to the game) and was blown away by this skincare brand’s thoughtful curation. The company was founded by Victoria Tsai, who was longing for an escape from corporate life and indulged in authentic simplicity while visiting Kyoto, Japan.
Her Kyoto sightings and encounters ultimately inspired her to transform how women approach skincare. Tatcha was built on the foundation that skincare be: “beautiful and elegant in both appearance and spirit.”
Upon looking into the brand more closely after receiving a sample tester of their water…
How to prepare with these 5 pieces of advice.
Whether or not you actually have landed your first UX freelance gig or not I find these tips extremely valuable whether you are working in an internal position at a company or at an agency working with a range of clients.
What does this mean? It means who exactly is it that you’ll mostly be in communication with throughout the project? Are there other UX designers or are you the sole designer on the team?
Knowing who you are talking to is important for a number of reasons. First of all…
Continuation of (part 1): “Discover your unique motivation code with this simple exercise”
Pardon the online hiatus. My soul and eyes needed a little break from screen time. After finally completing my UX bootcamp (a 10-month long program) and spending days applying to jobs, I took a mini-vaca and basked in the Arizona sun. I am a strong advocate for taking mental breaks* (*read this article that talks about the precious 2 hour thinking rule - 16-year old Einstein’s simple thought while daydreaming led to the foundation of modern physics)
(I won’t be going into detail about the podcast but you should give it a listen!)
What I really want to talk about is the “motivation code” brought forward by Todd Henry.
According to Henry, it’s the hidden drivers within us that give us pure fulfillment and joy at work (and in life). It’s how each of us are hardwired. This means that you and I have different motivations and conditions in which we innately thrive.